I design

I design

experiences
journeys
systems
strategies
clarity
experiences
experiences
journeys
systems
strategies
clarity
experiences
experiences
journeys
systems
strategies
clarity
experiences

Lead Product Designer at Airtel, bringing clarity to complex products used by 100M+ users.

Lead Product Designer at Airtel, bringing clarity to complex products used by 100M+ users.

View Selected Work

APPROACH

APPROACH

I get curious
before I start designing.

I get curious
before I start designing.

I ask better questions, look closer and connect
the dots in order to simplify, scale, and create
impact.

I ask better questions, look closer and connect the dots in order to simplify, scale, and create impact.

I ask better questions, look closer and connect
the dots in order to simplify, scale, and create
impact.

01

Bring clarity
to complexity

Bring clarity
to complexity

• Ask the right questions
• Seek context before solutions
• Dive deep into user research

• Ask the right questions
• Seek context before solutions
• Dive deep into user research

02

Design with
systems thinking

Design with
systems thinking

• Design for scale
• See the big picture
• Avoid blind spots

• Design for scale
• See the big picture
• Avoid blind spots

03

Collaborate
to co-create

Collaborate
to co-create

• Give respect
• Diverse minds, stronger outcomes
• Co-ownership from day one

• Give respect
• Diverse minds, stronger outcomes
• Co-ownership from day one

SELECTED WORK

SELECTED WORK

Design systems, fintech and telco experiences designed for scale

Design systems, fintech and telco experiences
designed for scale

Design systems, fintech and telco experiences designed for scale

Design Systems · 2026
Built Airtel's multi-theme design system
Re-architected tokens, themes, and component logic to scale design consistency across Airtel products; while making the system easier to maintain, extend, and prepare for AI-assisted workflows.
Built Airtel's multi-theme design system
5 daysnew theme launch
150+system assets
100 M+users impacted
Built Airtel's multi-theme design system
Design Systems · 2026
Built Airtel's multi-theme design system
Re-architected tokens, themes, and component logic to scale design consistency across Airtel products; while making the system easier to maintain, extend, and prepare for AI-assisted workflows.
5 daysnew theme launch
150+system assets
100 M+users impacted
Built Airtel's multi-theme design system
Design Systems · 2026
Built Airtel's multi-theme design system
Re-architected tokens, themes, and component logic to scale design consistency across Airtel products; while making the system easier to maintain, extend, and prepare for AI-assisted workflows.
5 daysnew theme launch
150+system assets
100 M+users impacted
Launched Airtel Finance’s EMI card from concept to rollout
FINTECH · 2025
Launched Airtel Finance’s EMI card from concept to rollout
Designed the end-to-end EMI card journey for Airtel Finance’s key strategic partnership with Bajaj Finance.
0 to 1Product launch
2,800+adds in first 50 days
Launched Airtel Finance’s EMI card from concept to rollout
FINTECH · 2025
Launched Airtel Finance’s EMI card from concept to rollout
0 to 1Product launch
2,800+adds in first 50 days
Improved the personal loan journey through research
FINTECH · 2024
Improved the personal loan journey through research
Redesigned key moments in the personal loan journey using user studies, call-centre insights, Maze testing, and product data.
+5%completion rate
+25%trust score
Improved the personal loan journey through research
FINTECH · 2024
Improved the personal loan journey through research
+5%completion rate
+25%trust score
Improved address accuracy for telco acquisitions
Feasibility · 2022
Improved address accuracy for telco acquisitions
Built an intelligent address collection widget and validation engine with better micro UX, edge-case handling and map support.
53%increase in accuracy
5000/moincremental adds
Improved address accuracy for telco acquisitions
Feasibility · 2022
Improved address accuracy for telco acquisitions
58%increase in accuracy
5000/moincremental adds